Sunday, May 29, 2011

Picture Sebastian Vettel The Winner Monaco grand Prix


Picture Sebastian Vettel The Winner Monaco grand Prix won at Monaco while Ferrari’s Fernando Alonso finished second with Button in third. The Monaco street circuit is one of the most difficult tracks to overtake but with the new DRS rule, an exciting race was definitely on cards. DRS sure did make the race more exciting but much of the entertainment was provided by the mid-fielders. Some of them escaped with minor bumps and scratches on their million dollar machines while other more unfortunate ones, totaled their cars.

Amidst the chaos, Vettel, Alonso and Button were able to keep out of trouble as the trio lapped one car after another. Hamilton was in his usual mood and muscled his way past Schumacher in the 0penning stages of the race. A similar move on Massa resulted in a collision with Hamilton being awarded a drive-through for being too aggressive. Eventually, Massa ran wide near the tunnel exit and crashed into the barrier ending the Ferrari drivers race.

The Monaco GP once again proved that the three-way influence of rapidly-wearing Pirelli tyres, KERS and DRS have turned Formula One on its head and is providing consistently exciting races.

Fernando Alonso (Ferrari) made up for the humiliation of being lapped last weekend in front of his home fans in Spain, by finishing second, with early race leader Jenson Button third - three world champions on the podium.
Mark Webber, who won at Monaco last year, set the fastest lap of the race - 1'16.234 - on the final lap to finish fourth and was followed by Kamui Kobayashi (Sauber) and Lewis Hamilton (McLaren).

11th-placed Kobayashi was lapping two seconds faster than Buemi and Heidfeld ahead of him and would surely be moving further up the leader board.
Lap 20 Positions
1 Vettel
2 Webber +3.6
3 Alonso +6.2
4 Hamilton +18.3
5 Rosberg +20.6
6 Massa +20.9
7 Button +24.1
8 Petrov +28.0
9 Heidfeld +28.9
10 Buemi +31.6

Rosberg was off the pace and had been overtaken by three cars. Massa attacked on lap 20, but the German managed to fend off the Brazilian for another lap. Massa got past on the next lap and while Rosberg was pre-occupied, Button came in to attack too. Rosberg defended bravely and forced the 2009 world champion wide, but Button just drove around him on the outside of Turn 14 to emerge into the main straight on fifth place and close behind fourth-placed Massa, as team mate Hamilton was the first of the front-runners to pit a second time for fresh tyres and emerged in tenth place.

Friday, May 20, 2011

The Lotus Elan Concept


The Lotus Elan Concept combines a muscular physique with perfect poise. True to the Lotus ethos add speed, add lightness', the Elan is designed to deliver a thrilling driving experience with stunning style.

The company didn’t offer an official reason for this, but tried to find a “politically correct” way of explaining it. The carmaker told Car and Driver that it will give the Evora “a more traditional life-cycle”. We’ll remind you that the Evora was only supposed to be an intermediate step that would create a pathway between Lotus’s former and new identity. Thus, the vehicle was supposed to be replaced by the Elan in 2013.

Power for the Lotus Elan comes from a 4.0L V6 engine making 450-hp. Mated to a 7-speed transmission and weighing in at 2,489 pounds, the Elan runs from 0 to 62 mph in 3.5 seconds while hitting a top speed of 193 mph.

Lotus Elan concept is a 2 seater (optional 2+2), mid-engined, rear wheel drive car and weighs 1,295kg with its CO2 emission at 199 g/km. The concept car has an elegant cockpit and flaunts awesome flat-bottom and flat-top steering wheel. It’s got a plenty of carbon fiber treatment and high-tech goodies, including digital race track readout for track days.

Like the Evora, the Elan features 2+2 seating, suggesting that the new Evora may not really have a long life at Lotus. Prices for the production Elan are estimated to start around $118,500.

The Elan is slated for production in 2013, and it appears to be farther along than Lotus’ other cars, as interior images were released as well.

Lotus seems to be really staking their claim with the new Elan. Other than perhaps Elise, we could see this being the biggest seller in the new Lotus lineup.

Saturday, May 14, 2011

All New Yaris / Toyota Fitz ?

All-New Yaris Muncul Tahun Depan?


LONDON, KOMPAS.com — Di Indonesia, PT Toyota Astra Motor atau TAM baru saja memperkenalkan varian terbaru Yaris, TRD Sportivo, pada Mei lalu. Ternyata, di benua biru, Eropa, Toyota tengah menguji coba versi terbaru hatchback kecil yang memiliki tampilan jauh lebih segar. Maklum, Yaris terbaru ini benar-benar baru dan belum dipasarkan di Eropa.
Momen tersebut berhasil ditangkap para spionase situs otomotif. Misalnya   seperti yang diungkapkan Leftlanenews, yang menginformasikan bahwa Toyota tengah bersiap untuk segera meluncurkan Yaris terbaru ini ke pasar.
Penampilan Yaris baru ini makin dinamis dengan dimensi lebih panjang dan lebar ketimbang versi sekarang.
Di eksterior, perubahan terlihat tidak mencolok dan malah cenderung  minimalis. Hanya, desain lampu utama depan, lampu belakang, bemper, dan gril agak berbeda.
Di Eropa, Yaris dipersenjatai dengan mesin bensin empat silinder berkapasitas 1,5 liter. Dikabarkan pula, Toyota saat ini sedang menggodok versi hibridanya. Namun, untuk menjualnya, masih perlu waktu.
Kabarnya, model baru ini mulai dipasarkan mulai tahun depan. Meski demikian, hatchback ini baru efektif tersebar merata secara global pada 2012.

Honda Jazz

Menelisik Modal Sukses All New Honda Jazz

 
JAKARTA- Fenomenal! Mungkin itu kata yang cukup mewakili kehadiran Honda Jazz di Indonesia. Sejak kemunculan perdananya pada 2001 silam, Jazz begitu terpatri dihati para pecinta mobil kompak.

Jazz generasi pertama bahkan kabarnya telah terjual 2,3 juta unit di seluruh dunia. Karena itu tak salah ketika tujuh tahun berselang, PT Honda Prospect Motor (HPM) menghadirkan All New Honda Jazz.

Generasi terbaru ini tak kalah pamor dibandingkan Jazz saat pertama kali muncul. Hatchback andalan Honda itu langsung diborong konsumen dalam negeri.

Catatan penjualan HPM paling gress menunjukkan, pada 2009 All New Jazz berhasil terjual 15.713 unit, sementara pada periode Januari-September 2010, HPM sudah berhasil melego 16.599 unit All New Jazz.

Sebuah catatan prestasi yang membanggakan, mengingat di kelasnya Jazz kini diapit oleh banyak pemain. Paling dekat yakni Toyota Yaris, kemudian ada pula Suzuki Swift, Mazda2 dan Daihatsu Sirion yang sesama dari Jepang.

Kemudian dari negara lain ada Ford Fiesta, Hyundai i20, Kia Pride, hingga Peugeot 207. Namun lagi-lagi nama Jazz mencuat kala dicari gelar hatchback dengan penjualan terbanyak di dalam negeri.

Jazz juga selalu identik dengan kendaraan anak muda. Desain kompaknya makin modern saat All New Jazz lahir. Karenanya Jazz juga kerap jadi jawara kontes modifikasi seantero Nusantara.

Jangan tanyakan soal keandalan mesin All New Jazz. Mengusung jeroan 1.497 cc i-VTEC SOHC yang merupakan penggabungan antara teknologi i-DSI yang hemat bahan bakar dengan VTEC yang bertenaga besar. Mesin ini dilengkapi dengan teknologi Drive by Wire dan Torque Boost Resonator yang dapat menghasilkan tenaga maksimum 120 PS pada 6000 rpm dan torsi 145 Nm pada 4800 rpm. Alhasil membuat All New Jazz piawai melahap berbagai model jalan raya.

Ketika coba dipakai diperkotaan Jazz asik diajak meliuk ditengah sempitnya lalu lintas Ibukota. Dimensinya yang kompak seakan bukan halangan untuk membelah kemacetan Jakarta. Ketika padatnya lalu lintas sudah luar biasa, okezone pun coba mengalihkan jalur ke jalan bebas hambatan. Disini kami cukup terkejut kala memacu mobil Jepang ini di jalan bebas hambatan. Itu semua karena Jazz ternyata sanggup "berbicara" banyak dengan menyemburkan tenaga hingga jarum speedometer nempel diangka 160 km/jam. Sebuah pencapaian yang luar biasa untuk mobil semungil ini.

Uniknya, Jazz tipe RS bertransmisi matik yang dipakai okezone, Honda menggunakan piranti Paddle Shift yang memungkinkan pengemudi memindahkan transmisi langsung dengan jari tangan. Paddle Shift di kiri untuk menurunkan posisi transmisi, sementara di kanan untuk menaikkan posisi gigi. Piranti yang sejatinya ada di mobil-mobil sport mewah itu menjadikan Jazz bisa dioperasikan layaknya mengemudi mobil F1, tentunya dengan harga hanya Rp222,5 juta on the road Jakarta.

Dengan banderol segitu Jazz bukan cuma menawarkan paket mobil perkotaan, tapi juga bisa memenuhi berbagai kebutuhan penggunanya. Mau bukti? Buka saja pintu bagasi belakang ke atas, maka Anda akan disuguhkan bagasi berkapasitas hingga 1.321 liter saat jok baris kedua dilipat rata dengan lantai mobil. Kemampuan itu tentu mengakomodir kebutuhan daya angkut berbagai barang kebutuhan aktivitas Anda.

Urusan kenyamanan juga tetap diperhatikan oleh pabrikan Jepang ini. Honda yang sudah kondang membuat mobil-mobil nyaman membenamkan fitur AC dengan kontrol bersusun ke atas pada All New Jazz. Tampilan ini membuat dashboard Jazz makin sporty khas selera anak muda atau mereka yang berjiwa muda.

Ada pula head unit 2DIN single disk MP3/WMA/WAV yang support USB dan AUX input. Piranti ini sanggup mendendangkan lagu-lagu kesayangan guna menemani perjalanan Anda.

Untuk tingkat keamanan, All New Jazz menggunakan teknologi rangka G-CON dan struktur ACE yang berhasil meraih berbagai penghargaan tertinggi saat uji tabrakan yang dilakukan sejumlah lembaga independent di beberapa negara. Tak ketinggalan teknologi pedestrian injury reduction body structure untuk melindungi pejalan kaki jika terjadi tabrakan.

Itu saja? Tidak juga. Meski dimensinya mungil, mobil juga telah dilengkapi perangkat yang baisanya familiar ditemukan di sejumlah mobil mewah, seperti ABS, EBD dan BA, sabuk pengaman dengan 3 poin ELR dan load limiter, serta dual SRS Airbags. Tidak hanya itu sistem keyless entry, immobilizer Anti-Theft System serta security alarm melengkapi fitur keamanan All New Jazz.

Jadi, apa yang kurang dari si hatchback fenomenal Honda ini?

Yamaha V-Ixion

 

Face Lift Yamaha V-Ixion 2010

Teknologi dan style adalah dua kata kunci yang paling tepat untuk menggambar produk Yamaha yang satu ini. 3 Tahun setelah peluncurannya yang pertama pada tahun 2007, tahun ini Yamaha V-Ixion merubah penampilannya menjadi lebih gagah dan agresif.
Mengawali tahun 2010 ini PT. Yamaha Motor Kencana Indonesia, memperkenalkan wajah baru Yamaha V-Ixion yang lebih modern dan aerodinamis. Perubahan yang dilakukan oleh YMKI pada tampilan Yamaha V-Ixion ini boleh dibilang akan sangat mempengaruhi wajah dan penampilan motor sport yang pada tahun 2009 berhasil menyabet 3 award sekaligus, sebagai "Best Handling", "Best Fitur & Technology" dari MR. Testo Award versi tabloid Otomotif, dan penghargaan sebagai "Motor Sport" terbaik kelas 191-249cc" IMOTY Award 2009 versi majalah Motorev.
Perubahan yang terjadi pada Yamaha V-Ixion ini adalah perubahan pada Delta Box yang menjadi warna hitam. Pilihan warna hitam ini akan menimbulkan kesan kokoh dan elegan. Design striping pun berubah sehingga membuat penampilannya semakin terlihat modern dan dinamis.
Akan tetapi perubahan yang paling membuat wajah si penjelajah berteknologi tinggi ini berbeda adalah bentuk lampu depannya. Head lamp V-Ixion yang tadinya berbentuk bulat akan berganti menjadi lebih futuristik. Head lamp multi reflector yang mengadaptasi dari bentuk dan design modern, ini benar-benar memberikan aura yang berbeda dan lebih gagah. Kecanggihan teknologi, performa yang hebat dan design yang mutakhir membuat penampilan Yamaha V-Ixion menjadi lebih sporty, futuristik, dahsyat dan semakin berkualitas tinggi. Tersedia dalam 3 pilihan warna, yaitu Black Gold, Grey Blue dan Red Black Yamaha V-Ixion sangat sesuai dengan pribadi muda yang menggemari kendaraan bermotor dengan teknologi modern.
Dengan tetap mengusung teknologi injeksi pada system suplai bahan bakarnya, DiAsil cylinder (cilinder tunggal dengan posisi tegak yang membuatnya tidak mudah aus dan tahan lama), delta box frame (memberikan kestabilan dan kenyamanan ketika berkendara), forged piston (piston yang dibuat dengan sistem tempa, sangat kuat dan memiliki daya tahan yangtinggi) dan liquid cooled (temperatur dapat terkontrol sehingga dapat memberikan tekanan kompresi yang lebih tinggi, selain itu juga dapat memaksimalkan tenaga, efisiensi bahan bakar dan menjaga keawetan mesin) Yamaha V-Ixion tetap menjadi pilihan terbaik di kelasnya.
Dari segi marketing, Yamaha optimis terhadap penjualan V-Ixion baru ini. Apabila pada tahun lalu Yamaha menargetkan penjualan sebanyak 18.000 unit perbulannya. Pada tahun ini Yamaha meningkatkan terget tersebut sebesar 20% dari target tahun 2009. Optimisme ini berdasarkan pencapaian Yamaha V-Ixion, yang telah berhasil menempati market share no.1 dari semua merk, untuk kelas motor sport di Indonesia pada tahun 2009.
Performa Hebat, Tenaga Dahsyat! Yamaha V-Ixion, yang lain nggak bisa ngikutin.
Barikut ini spesifikasi Yamaha V-Ixion 2010:

Dimensi

P x L x T
2.000 m x 705 mm x 1.035 mm
Jarak sumbu roda
1282 mm
Jarak terendah ke tanah
167 mm
Tinggi tempat duduk
790 mm
Berat isi
125 kg
Kapasitas tangki Bensi
12 liter

Mesin

Tipe mesin
4 Langkah, 4 Valve SOHC ? Fuel Injection, Berpendingin cairan
Jumlah/Posisi silinder
Cylinder Tunggal / Tegak
Volume silinder
149.8 cc
Diameter x Langkah
57.0 x 58.7 mm
Perbandingan kompresi
10.40 : 1
Daya maksimum
14.88 HP / 8.500 rpm
Torsi maksimum
13.1 N.m / 7.500rpm
Sistem starter
Electric Starter dan Kick Starter
Sistem pelumasan
Basah
Kapasitas oli mesin
Total : 1,15 Liter / Penggantian Berkala : 0,95 Liter
Tipe Throttle Body
(MIKUNI) AC28 x 1
Tipe kopling
Basah, Kopling manual, Multiplat
Tipe transmisi
Return, 5 Kecepatan
Pola pengoperasian transmisi
1 - N - 2 - 3 - 4 - 5

Rangka

Tipe rangka
Pressed Backbone (Delta box)
Suspensi Depan
Teleskopik
Suspensi Belakang
Lengan Ayun, Suspensi Monocross
Ban Depan
2,75 ? 17 41P
Ban Belakang
90/90 ? 17 M/C 49 P
Rem Depan
Cakram
Rem Belakang
Tromol

Kelistrikan

Sistem Pengapian
T.C.I / Transistorized Coil Ignition (Digital)
Battery
YTZ5S-MF (MF Battery)
Tipe Busi
CR8E (NGK)

Sunday, May 8, 2011

Opel Astra GTC Launching U.S


Opel Astra GTC Launching U.S The last time that the Opel Astra hit US shores, it dropped its regular badging for some Saturn ones. Needless to say, that didn’t go all that well, but General Motors is willing to have another go at it with the newest model reportedly being considered as a wolf in Buick clothing.

According to Car and Driver, the big General wants to introduce the three-door Opel Astra GTC under the Tri-Shield brand, giving customers a more thrilling alternative to the Verano sedan with which it shares its platform.
The GTC is pretty much confirmed for the US, but a convertible could also make its way over that will be based on the same Delta platform as the Astra and Verano. Although it will be based on the same mechanicals as the Verano, Astra and Cruze, it's expected to get its own distinct styling. The new convertible is expected to launch as an Opel in late 2012, but it remains to be seen if it will come here as a Buick.

The Astra GTC offers practically the same space and everyday suitability as the five-door model. With a compact rear that underlines its long, 2.61-meter wheelbase, the GTC offers the same luggage compartment volume (380 liters) as the five-door Astra. The rear seat backs can be folded down (standard 60:40 or optional 40:20:40 split) for more flexible use of interior space. Even though the designers snugly pulled in the side windows to give the body-shoulder more tightness, two adults can comfortably travel in the rear.

The dynamics of the new Astra GTC's looks turn into action on the road, thanks to the IDS chassis (Interactive Driving System) with ESPPlus, the optional IDSPlus adaptive chassis system with electronic damping control (CDC) and the networking of all electronic chassis systems. In addition, the GTC driver can activate a sport set-up at the touch of a button (SportSwitch) that regulates damper adjustment as well as accelerator-pedal and power steering response. In conjunction with automatic and Easytronic transmissions, gear shift points are modified for a sportier driving style.

Thursday, May 5, 2011

Navistar Defense Gets $183M


Navistar Defense announced today it has received a new $183 million delivery order from the US Marine Corps Systems Command for 250 Mine Resistant Ambush Protected (MRAP) International MaxxPro Dash ambulances with DXM independent suspension. This complements last week’s $13 million delivery order for MRAP field service representatives, instructors and mechanics, with work to be completed in Kuwait.

The ambulances will be a modified version of Navistar's mine-resistant, ambush-protected trucks, or MRAPs, already used by the U.S. military in Afghanistan and Iraq. The heavily armored trucks are designed to withstand blasts from roadside land mines, the leading cause of U.S. casualties in the Middle East conflicts. The ambulances will be outfitted with an independent suspension system to make them maneuverable in Afghanistan's rugged, mountainous terrain.

General Dynamics Bath Iron Works, Bath, Maine, is being awarded an $18,800,000 cost-plus-fixed-fee modification to previously awarded contract (N00024-06-C-2303) for additional class services associated with the detail design and construction of the Zumwalt-class (DDG 1000) destroyer. This work will provide technical and industrial engineering in the interpretation and application of the detailed design to support construction and the maintenance of a safe and operable ship design. Work will be performed in Bath, Maine, and is expected to be completed by July 2011. Contract funds will not expire at the end of the current fiscal year. The Naval Sea Systems Command, Washington, D.C., is the contracting activity.
The MRAP ambulances feature a litter-assist system to allow medics to easily move stretcher-bound patients into the vehicles. The ambulances will be assembled at Navistar's West Point, Miss., plant and the order is expected to be completed by the end of September.

Illinois-based Navistar has built more than 8,000 of the armored trucks for the U.S. military since 2007. The company expects sales of military trucks, parts and service to total about $2 billion this year.

Tuesday, May 3, 2011

2011 Life Ball MINI feature


2011 Life Ball MINI feature This year marks the 30th anniversary of the discovery of the HIV virus in 1981, so the upcoming Life Ball charity event plans to properly mark the occasion. MINI will again be showing its showing showing its showing its .Support for the cause with a specially dedicated vehicle in order to generate funds for projects battling AIDS

This is MINI's tenth successive involvement in Europe's leading AIDS charity event. The 18th Life Ball will be held in Vienna on 17 July 2010 and will once again serve as a hot spot for international celebrities. This colourful, extrovert event flies the flag for solidarity and provides MINI with the perfect platform on which to highlight its socialpolitical commitment.

New York fashion designer Kenneth Cole went to work on a MINI Cabrio. It has created a jewel sparkling in fine silver, brushed metal. The impact area of the body is covered with studs, which are also reflected in the interior. He says the designer of its MINI Life Ball: In our collection we always aim to bring fashion and function in harmony. And this is precisely what the MINI Cabrio is. It is both a functional and elegant car. We have designed brushed metal body, in line with our fall / winter line / accessories, and Lent is our signature trademark. We hope that the MINI will delight followers of fashion enthusiasts and the same car and a high price at auction amfAR .

This year marks the BMW Group endemic automaker's tenth after captivation in the alms event. Previous Life Ball Mini specials accept been advised by Missoni (2003), Ferré (2004), Versace (2005), Diesel (2006), Mario Testino (2007), Agent Provocateur (2008) and, aftermost year, The Blonds for Katy Perry.

2010 MINI Life Ball Edition mode on behalf of Calvin Klein, US fashion house’s creative director Francisco Costa will be designing the new Mini Countryman crossover. US fashion designer with Belgian roots Diane von Furstenberg, will artistically enhance the MINI Hatch, while New York’s Kenneth Cole apply his style on a Mini Convertible.

The Blonds specialise in stand-out couture oozing sex appeal and glamour. Their outfits are striking, richly decorated and complemented by knock-out accessories: sparkling, dazzling, dramatic. Stars such as Beyonc?, Alicia Keys, Rihanna, Shakira, Madonna, Britney Spears and Dita von Teese have all worn creations by The Blonds at big occasions.

Monday, May 2, 2011

2012 Mitsubishi Eclipse SE Review


2012 Mitsubishi Eclipse SE Review |The Mitsubishi Lancer Evolution XI may have been saved from the chopping block, but at least one Mitsubishi sports coupe is on its final dregs and will soon ride off into the sunset. For the record, the Eclipse, has been one of our favorite Japanese sports coupes in recent times so it goes without saying that we’re pretty bummed out that the line will officially end after the 2012 model year.

Mitsubishi claimed that all Eclipse trim ranges (GS, GS Sport and GT) will be available there as SE Special Edition variations which includes “SE” side decals, black side mirrors and 18-inch dark finish alloy wheels, along with the excessive-end standard features available on the Eclipse GS Sport versions of both the coupe and convertible models.

The 2012 Eclipse Coupe SE and Spyder SE are essentially Eclipse GS-Sports with special SE decaling, a revised exterior with special paint and 18-in. dark alloy wheels. Creature comforts include heated leather seats with a power driver, a rearview camera, Bluetooth connectivity, a Rockford Fosgate premium audio system, and a sunroof for the coupe model.

Powering the special edition models is the 2.4L SOHC MIVEC four-banger that’s good for 162hp and the 3.8L SOHC MIVEC V6 that’s good for 283hp. Unfortunately, both the four-banger and six get automatic transmissions: four cogs for the four and five for the six.

The most affordably-priced version of the Eclipse remains the GS Coupe model. No-cost features include a 6 speaker 140-watt AM/FM/CD player with MP3 playing capability and an auxiliary audio input jack, air conditioning, 6 airbags, dual exhaust, blacked-out roof, 18-inch alloy wheels and automatic shut off headlights. The Eclipse GS Coupe comes equipped with a 5-speed manual while a 4-speed automatic transmission is available as an option.

Sunday, May 1, 2011

BMW 5 Series "Refuel" reintroduces us to The Ultimate Driving Machine


The swagger is back at BMW. After more than a year of fooling around with "Joy" as a lead ad positioning, a new marketing team at the German automaker is re-emphasizing "The Ultimate Driving Machine" as the brand's central positioning. The 30-second ad contains what many BMW followers like - a fast car and a big plane. No, the plane, which looks to be a Boeing KC-135 Stratotanker, is not hovering so close to the 5 that it could fill the guy's coffee cup. But the CGI is good enough to pull off the visual trick.

Not much at all. Getting a story and message across in a 30-second TV ad is not easy. But BMW and this ad agency, Grey West, did a nice job of conveying a fuel efficiency story.

Strategy: BMW marketing chief Dan Creed, who took over at BMW North America a few months ago, is all about re-affirming "The Ultimate Driving Machine" as Bimmer's main message. At the New York Auto Show, he walked us to the front of BMW's stand to look at a giant rendering of the ad slogan, which dates back to the early 1970s. At last year's show, there was a giant banner that proclaimed "Joy of Driving." "We know there is a lot of joy in driving a BMW, but we are going to show it in pictures and film rather than say it," says Creed.

It's worth noting that as fun as this ad is, the message is about the 5 Series' fuel economy, not the horsepower. BMW is trying to broaden its message to be more inclusive of men and women, as well as tell its story about its investments in the South Carolina plant that produces X3 and X5. But Creed also wants the brand and the cars to show some leg when it comes to marketing and advertising. BMW remains an exciting brand, and a premiere stable of driving machines. That shouldn't be lost when telling the broader story.

BMW is kicking off a review for a new ad agency. It parted ways with Austin-based GSD&M late last year. New York-based Kirshenbaum Bond Senecal + Partners produced last February's Super Bowl ads. Grey West, which has handled BMW's retail and pre-owned advertising since 2008, produced the ad and will presumably get a crack at the whole enchilada.

Company: BMWa

Brand: BMW

Medium: TV

Ad Agency: Grey West

Product: 2011 5 Series

Campaign: 5 Series "Refuel"

Nissan Versa 2012 Review


The new Nissan Versa Sedan looks small from exterior but it’s big from inside. 2012 Nissan Versa equip with more fuel efficient from 33 miles per galon, Smart technology with next-generation efficiency.


According to information we received, this car will be released in autumn 2011, and the following is information about the performances, specifications, features, and the 2012 Nissan Versa competitors. This car is a very strange car in the market because sales are always better than expected, this may be because that is the Nissan Versa hatchback at affordable prices with a niche market that is relatively easy. 


For 2012 Nissan Versa model, Nissan will launch four-door sedan that was recently unveiled at the Guangzhou Auto Show in China and branded as the Nissan Sunny. It will retain many features of the current model and option package, but from first glance appears to be a vehicle almost entirely new.

Transportation of family and all friend, the designers of the new Nissan Versa sedan for five passengers was attempting to combine the convenience of a high level of comfort and refinement. It also provides an unexpectedly available for entertainment and connectivity features like Bluetooth®, navigation system 5-inch touchscreen, Satellite Radio and iPod ® / USB interface.


Model 2012 Nissan Versa is a sedan only, and the cabin height of the hatchback has been abolished. 2012 Nissan Versa will have a very slim outside appearance that was originally going to confuse the audience. The design is very sporty, if anything that resembles a concept version of Toyota Corolla future. Many experts have made various preparations is seen as a replacement eventually to model Sentra and Versa surprise is felt as the name will be recorded for all-new subcompact.

The machine will come standard and a list of standard interior features, Nissan is keeping a rather guarded secret. Hatchback currently has a 122 engine horsepower 4-cylinder and would seem appropriate to model clothing 2012 Nissan Versa with the same powertrain, but Nissan may consider slightly larger engine, or at least offer an uplevel trim. Read also: 2012 Nissan Sentra.


Because it is designed very differently than the current sedan or hatchback, airbag configuration will change, because the cabin is now a completely different shape. 2011 Sedan models have six airbags and Brake Assist is combined with Vehicle Dynamic Control. There is no reason to think that Nissan will eliminate this feature or to change them because of this configuration becomes standard on more vehicles worldwide, even in the economy segment of the industry price.

Exterior features also include a fixed roof antenna, Body color front and rear fascia and grille available chrome-accented, black-out B-pillars, chrome door handles and fog lamps. 2012 Versa Sedan is available in eight exterior colors, including metallic blue, Onyx, Super Black, Brilliant Silver, Magnetic Gray, red brick, fresh powder and titanium.

Because of its sporty appearance, the 2012 Nissan Versa will have the buyer try to find out what’s vehicle classification Indeed subcompact entry, but given all the changes, price sticker is still unknown. 2011 Versa sedan starts under $ 10,000, but if the model 2012 Nissan Versa is much higher then that means the Versa will compete directly against the 2012 Chevrolet Aveo, Toyota Corolla and Kia Rio possible. All have a miniscule engine fuel economy is good and some additional important, but the question is whether buyers wanted a sporty, almost striking a vehicle more visible in low-end.

New Nissan Versa 2011 Review


The 2011 Nissan Versa certainly has that bargain-basement price thing down (it is one of the cheapest cars on sale in the United States), yet a penalty box it most certainly is not. If all you're looking for is simple, safe, spacious, comfortable and, yes, cheap transportation, then the Versa might be all you need.


More changes are light for the 2011 Nissan Versa: antilock brakes are now included with the upgraded 1.6 sedan trim, while the 1.8 S sedan gains a six-disc CD changer.

Nissan Versa is available in four-door sedan and hatchback body styles and its most basic models offer little in the way of convenience features. If you opt for the cheapest trim level, you'll be cranking your own windows, climbing across seats to unlock doors and humming to your own tunes because there are neither power accessories nor even a radio. But you still get enough space for four 6-footers, comfy seats, a soft ride, a nicely crafted interior and a large trunk.


Stepping up to the higher trim levels gets you common features like power accessories, air-conditioning and a radio. But the Versa is one of the few cars in its price range to offer such items as keyless ignition/entry, a navigation system, an iPod interface and Bluetooth. In other words, depending on your preference, the Versa can be either bare-bones transportation or one of the best-equipped small cars on the market.

If there is a downside to the Versa, however, it's that this car represents simple transportation and nothing more. If you're OK spending more than the least amount of money possible and are looking for something with both visual excitement and energetic driving, subcompacts like the Ford Fiesta, Honda Fit and Mazda 2 will make the Versa seem dowdy and forgettable. The Honda ironically offers more versatile passenger and cargo compartments as well. Yet no matter which of these bargain-basement cars you go for, rest assured that you won't be sentencing yourself to years in a penalty box.

The 2011 Nissan Versa is a subcompact car available in sedan and hatchback styles. The two lowest trims -- 1.6 Base and 1.6 -- are sedan only, while the 1.8 S and 1.8 SL can be had as a hatchback as well.

The 1.6 Base lives up to its name with scarcely any convenience equipment, providing only 14-inch steel wheels, a tilt steering wheel, intermittent wipers and four audio speakers (but no stereo to go along with them). The 1.6 adds air-conditioning, antilock brakes (optional on Base) and the option to get an automatic transmission.

The 1.8 S trim adds 15-inch steel wheels, power mirrors, cushier front seats and a stereo with a six-disc CD changer and an auxiliary audio jack. The Power Plus package adds power windows and locks, keyless entry, cruise control and padded door armrests.

The 1.8 SL adds 15-inch alloy wheels, a height-adjustable driver seat, upgraded cloth upholstery, front and rear center armrests, 60/40 split rear seatbacks (sedan) and a six-speaker stereo. The sedan's Convenience package adds keyless ignition/entry, Bluetooth and a leather-wrapped steering wheel with audio controls. The Hatchback's Premium package is basically the same thing, but adds 16-inch alloy wheels. An auto-dimming rearview mirror and interior ambient lighting are optional on the 1.8 S (sedan only) and 1.8 SL; the hatchback can also be equipped with a sunroof. Finally, the 1.8 SL can be equipped with a navigation system that includes a small touchscreen, real-time traffic, an iPod interface and satellite radio.

The 2011 Nissan Versa has a remarkably roomy cabin. Headroom is plentiful thanks to the car's tall roof, and generous legroom allows 6-foot passengers in both the front and rear seats to sit comfortably. Looks-wise, the car's interior is quite bland, but overall interior quality is high. The controls are simple and easy to use, and optional items like keyless ignition/entry, Bluetooth and satellite radio are welcome goodies in this budget-friendly car.

Thanks to its softly tuned suspension, the 2011 Nissan Versa offers the sort of pillow-like ride that's usually reserved for much larger cars. It handles with enough agility to suit most drivers, but those seeking a more engaging driving experience will be better served by the Ford Fiesta, Honda Fit or Mazda 2.

Both the Versa's engine choices pack a solid midrange punch, making them capable performers around town and on the freeway. We're not huge fans of the six-speed manual transmission that comes with the 1.8 S -- the low-effort clutch can be difficult to modulate -- and the four-speed automatic is similarly uninspiring. We'd recommend going with either the 1.6's five-speed manual or the SL's hatchback's CVT.

Cadillac SRX 2012 Review


Cadillac has officially announced a host of changes for the 2012 SRX crossover, including a new standard engine – General Motors' 3.6-liter direct-injected V6. This powerplant will serve as the only available engine on the SRX here in the United States, replacing both the base 3.0-liter V6 and 2.8-liter turbocharged V6 that was axed earlier this year.

The 2012 Cadillac SRX and the 2011 Cadillac SRX is a luuxry crossover SUV, and for 2012 Cadillac SRX Luxury Crossover SUV will be sold in price range $ 33,330 – $ 48,540. Model of 2012 Cadillac SRX Luxury Crossover SUV has undergone several changes from the 2012 model Cadillac SRX Luxury Crossover SUV, the most famous of these changes is a more powerful engine. In addition, interior features, exterior feauteres, safety features, and warranty is almost the same as the previous 2011 model.

Under the hood of the 2012 SRX, the 3.6-liter mill produces 300 horsepower and 260 pound-feet of torque – increases of 35 hp and 37 lb-ft over the anemic 3.0-liter engine that served as the base engine when the SRX was refreshed for the 2010 model year. The new V6 offers the same amount of horsepower as the discontinued 2.8-liter turbocharged unit, though it's down on torque by 35 lb-ft.

In addition to its new heart, the 2012 SRX will offer standard Bluetooth connectivity on all models, and a standard heated steering wheel on luxury, performance and premium trims. Additionally, performance and premium trim levels get a new 20-inch wheel option. Pricing will be announced in a few months when the 2012 SRX officially starts production. GM's official press blast is available after the jump.

Summary of 2012 Cadillac SRX Luxury Crossover SUV
Choosing a Cadillac could be a great decision if your goal is to have a reliable luxury car. Newer model engine plans to be buried concerns raised previously little machine the size of the old model. Performance and increase endurance levels of the 2012 model year Cadillac SRX makes this a big improvement. Some other car models to consider, in addition to 2012 Cadillac SRX include: Lexus RX 350, the Acura RDX, Audi Q5 and Volvo XC60.